A cohesive Content Strategy for your website is crucial if you really get the most “traffic” – visitors – from Google and other search engines.
A good strategy is realistic, sustainable and authentic.
How does content marketing work, and why should I care? What are the benefits of an integrated content marketing strategy? These are just some questions that come up with our clients when they’re looking to make the most of their website.
At its core, your content marketing strategy is your “why.” Why are you are creating content? Who you are helping? And what can you offer that is unique to you? Organisations typically use content marketing to build an audience and to achieve at least one of: increased revenue, lower costs, or new customers or clients.
We can help you in all aspects of your content marketing from creating your strategy, managing your workflow, determining your audience, prioritising keywords and themes that will work for your brand, content production and content distribution. We also help you to track and measure the success of your campaigns across all channels, so you can know what works and what doesn’t.
We use content modelling technology that helps to identify opportunities for content clusters, prioritising topics to include based on ROI and potential success.
We take your topic and analyse tens of thousands of related web pages to identify important subtopics, questions to answer, and personas to address so that you can write content that ranks, and execute ideas faster.
One way, or another, you need words. Content marketing is everything in this day and age when it comes to sustainable search engine traffic. Your content has to cater for the needs of your readers, the humans, as well as for search engines, the robots. Your content is where those requirements should come together to make sure you are maximising the return on your content strategy.
SEO strategy, keyword research, content strategy, analytics and optimisation, rank tracking, copywriting services and more. We can with all your SEO requirements to ensure that your website not only looks good but also gets you the attention you deserve.